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Our Team

JEFF SHIRING

Founder & Managing Partner

Jeff is the Founder and Managing Partner of Whitecap Enterprises, a private asset management company. He started his career in finance and, prior to Whitecap Enterprises, had 30 years of executive experience implementing successful roll-up and turnaround strategies in numerous industries including equipment rentals, waste management, and health care for both public companies and private equity groups.

His experience includes executive roles at a private equity backed, fully integrated waste management company located in the Mid-Atlantic, where he helped guide the company to a successful exit, growing the company from $12M to $50M in revenue while EBITDA grew from $2.5M to $10M. He also served as Chairman of a family entertainment center company which grew from 3 to 30 locations over five years, funded largely by an investment of $80M from a leading private equity firm.

The Power Group is a platform created by Whitecap to capitalize on opportunities in the truck accessory and equipment rental industries. Specific to equipment rental, Jeff served in a financial leadership role within the Hertz Equipment Rental Corporation where he oversaw $500 million of revenue and $1B in fleet. Jeff currently serves as the Chairman of the Board for the Power Group and Impact Wrap.

Jeff also served as the Chairman of Insight Eyecare, Whitecap’s first investment, where he created a very special brand that focused on a patient-centric care model in a retail-driven industry. The vision and brand created significant value for employees and patients. He grew the business from 3 practices to 23 practices over 8 years. Whitecap exited the majority of its position in 2019 and provided significant returns to its shareholders.

Prior to Whitecap, he worked with numerous private equity firms. After spending numerous years working with private equity in growth and turnaround opportunities, he chose to create his own asset management company focused on strong underlying core values, finding people with passion and growth opportunities in fragmented or undervalued industries.

He has a great love and belief in family. With three children, he keeps himself busy parenting and mentoring. Be it coaching hockey or writing books, he believes our greatest legacy is the impact we can have on our children and youth. He lives by a simple motto – the truest test of our mettle is not measured in times of prosperity but in times of crisis.

He graduated from the University of Dayton with a BS in Accounting; from Lesley University with an MS in Management Science. He is a licensed CPA in the State of Virginia and is a member of the AICPA.

JEREMIAH FIEL

Managing Partner

Jeremiah is Managing Partner at Whitecap Enterprises. He learned at a young age, hard work and determination was the key to success. His can-do attitude and never give up mentality has served him well over the years.

Jeremiah has a true entrepreneur spirit and has owned and operated multiple businesses. He started out at a young age building houses which led him into the electrical field becoming a journeyman at 23 years old. While working as an electrician he founded American electrical solution a small commercial electrical company in Northern Virginia. While working full-time as an electrician he still ran and operated that business in the evenings checking jobs, dropping off materials, and estimating.

After three years of growing American electrical solutions, Jeremiah decided to sell it and get out of the electrical business. In 2005, he decided to open a retail aftermarket truck accessory shop in his hometown of Warrenton Virginia to be closer to his family.

He quickly became the authority in truck accessories, everything from wheels and tires to fifth wheel hitch’s. He not only built a great reputation with the community and his customers but also with the dealerships in the surrounding areas helping them to grow their business as much as they helped him to grow his. His drive again pushed him into starting and running multiple business. Snow and Ice LLC a fleet of snow plow trucks working for the state. Open Air Marketing LLC an outdoor mobile advertising business.

One of his biggest passions besides his family is real estate he’s co-owner of Warrenton Investment Partnerships LLC and Sole owner of Shallow Creek LLC. He still enjoys flipping houses especially when his family is involved. He is a proud father of four wonderful children and a pillar of the community involved in local charities and sports clubs. Most weekends he can be found on the soccer field. Despite all of Jeremiah’s accomplishments being a respected and trusted friend and father is hands down his greatest accomplishment

Barry Peck

Operating Partner

Barry is a seasoned executive with significant experience in multiple industries including waste management, equipment rental, and manufacturing. He brings thirty-five years of financial and operational leadership to the team.

Several of his key highlights include – directing the successful acquisition and integration of $1.1 Billion plus of acquired revenue from over 170 independent business units for a publicly traded waste management company; providing financial support services to numerous Small, Mid-Cap and Fortune 500 Companies; and leading and directing investment decisions for over the past fifteen years where he consistently outperformed the market.

Barry lives in Annapolis, Maryland, is the proud father to three adult sons and thoroughly enjoys following market trends in search of investing opportunities. He graduated from Rochester Institute of Technology with Honors.

She returned to college to get credentialed as a Certified Public Accountant. These skills were used to start a successful retail business which she owned and managed for 25 years. Additionally, Pam has been an investor and managing partner in 2 LLC real estate ventures.

 

Ralph Park

Operating Partner

Ralph is a seasoned owner, operator and entrepreneur bringing over 35 years of experience to the team. He has owned, grown, and sold several successful businesses, including a large waste management and recycling company, a fitness franchise, and a well-known international food franchise business.

It’s not surprising that Ralph was drawn to business as a career. His father, also a successful business owner in the Huntingdon County area, started Park’s Garbage Service, an integrated waste management and recycling business, in 1960. The business still goes by the Park’s name today because of its long history, 54 years, of professional service and customer satisfaction.

Ralph’s business skills are reflected in his ability to lead, encourage and inspire his employees to deliver the highest level of customer satisfaction. He created one of the waste industries first loyalty card programs. The very creative program allowed the company’s commercial customers to market and advertise to the company’s tens of thousands of residential customers. The program was very well received and coupled with the exceptional service continued to build a unique brand with strong customer loyalty.

Raph’s greatest strengths are his personal integrity, creativity and leadership.

Despite his demanding career as an owner of multiple businesses, Ralph makes time to be involved with community organizations. He is a member of the Huntingdon County Business and Industry Association, Shirley Township Sewer Authority and has served as president, of the Mount Union Area School District. He has also done volunteer work for the Huntingdon County Chapter of PA Cleanways and has initiated community programs such as Huntingdon County’s first single stream recycling program.

Pam Levin

Operating Partner

Pam’s career has focused on marketing and business development. After graduating from college, she started a 13 year career with Chesapeake and Potomac Telephone Company as a service representative and ending as a sales manager responsible for $50 million in annual billing and managing a team of 10 account executives.

She returned to college to get credentialed as a Certified Public Accountant. These skills were used to start a successful retail business which she owned and managed for 25 years. Additionally, Pam has been an investor and managing partner in 2 LLC real estate ventures.

 

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Whitecap Enterprises builds strong businesses. Whether a branded partner or a family office, our disciplined approach to operational improvement through the provision of intellectual capital, financial resources, and proprietary network of alliances ensure we build businesses with lasting value.

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