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Our Team

JEFF SHIRING

Founder & Managing Partner

Jeff is the Founder and Managing Partner of Whitecap Enterprises, a private asset management company. He started his career in finance and, prior to Whitecap Enterprises, had 30 years of executive experience implementing successful roll-up and turnaround strategies in numerous industries including equipment rentals, waste management, and health care for both public companies and private equity groups.

His experience includes executive roles at a private equity backed, fully integrated waste management company located in the Mid-Atlantic, where he helped guide the company to a successful exit, growing the company from $12M to $50M in revenue while EBITDA grew from $2.5M to $10M. He also served as Chairman of a family entertainment center company which grew from 3 to 30 locations over five years, funded largely by an investment of $80M from a leading private equity firm.

The Power Group is a platform created by Whitecap to capitalize on opportunities in the truck accessory and equipment rental industries. Specific to equipment rental, Jeff served in a financial leadership role within the Hertz Equipment Rental Corporation where he oversaw $500 million of revenue and $1B in fleet. Jeff currently serves as the Chairman of the Board for the Power Group and Impact Wrap.

Jeff also served as the Chairman of Insight Eyecare, Whitecap’s first investment, where he created a very special brand that focused on a patient-centric care model in a retail-driven industry. The vision and brand created significant value for employees and patients. He grew the business from 3 practices to 23 practices over 8 years. Whitecap exited the majority of its position in 2019 and provided significant returns to its shareholders.

Prior to Whitecap, he worked with numerous private equity firms. After spending numerous years working with private equity in growth and turnaround opportunities, he chose to create his own asset management company focused on strong underlying core values, finding people with passion and growth opportunities in fragmented or undervalued industries.

He has a great love and belief in family. With three children, he keeps himself busy parenting and mentoring. Be it coaching hockey or writing books, he believes our greatest legacy is the impact we can have on our children and youth. He lives by a simple motto – the truest test of our mettle is not measured in times of prosperity but in times of crisis.

He graduated from the University of Dayton with a BS in Accounting; from Lesley University with an MS in Management Science. He is a licensed CPA in the State of Virginia and is a member of the AICPA.

JEREMIAH FIEL

Managing Partner

Jeremiah is Managing Partner at Whitecap Enterprises. He learned at a young age, hard work and determination was the key to success. His can-do attitude and never give up mentality has served him well over the years.

Jeremiah has a true entrepreneur spirit and has owned and operated multiple businesses. He started out at a young age building houses which led him into the electrical field becoming a journeyman at 23 years old. While working as an electrician he founded American electrical solution a small commercial electrical company in Northern Virginia. While working full-time as an electrician he still ran and operated that business in the evenings checking jobs, dropping off materials, and estimating.

After three years of growing American electrical solutions, Jeremiah decided to sell it and get out of the electrical business. In 2005, he decided to open a retail aftermarket truck accessory shop in his hometown of Warrenton Virginia to be closer to his family.

He quickly became the authority in truck accessories, everything from wheels and tires to fifth wheel hitch’s. He not only built a great reputation with the community and his customers but also with the dealerships in the surrounding areas helping them to grow their business as much as they helped him to grow his. His drive again pushed him into starting and running multiple business. Snow and Ice LLC a fleet of snow plow trucks working for the state. Open Air Marketing LLC an outdoor mobile advertising business.

One of his biggest passions besides his family is real estate he’s co-owner of Warrenton Investment Partnerships LLC and Sole owner of Shallow Creek LLC. He still enjoys flipping houses especially when his family is involved. He is a proud father of four wonderful children and a pillar of the community involved in local charities and sports clubs. Most weekends he can be found on the soccer field. Despite all of Jeremiah’s accomplishments being a respected and trusted friend and father is hands down his greatest accomplishment

TIM KYLE

Managing Partner

Timothy Kyle, Managing Partner at Whitecap Holdings, is a Certified Public Accountant (CPA) and Executive with more than 25 years of financial and technology experience. This includes more than 20 years in solid waste experience and specializing in financial and operational analysis and reporting, mergers & acquisitions, and enterprise transformation & integration.

Tim has consulted for the past two plus years providing financial and operational consulting services to a diverse set of clients that focused on growth and operational efficiencies.

Prior to consulting, Tim was VP of EnviroSolutions, Inc. working with all levels of the organization providing financial, operational, acquisition analysis and solutions including providing key feedback regarding accretive value and synergies.

He held various positions at Waste Management implementing and supporting PeopleSoft Financials and operating reporting solutions including PeopleSoft data warehouse. The project focused on integrating information and reporting from multiple sources including operational metrics, financial data, HR/PR data, fixed assets, etc.

Prior to Waste Management, Tim held various positions in multiple industries from city government, oil and gas, medical, and real estate industries.

MICHAEL R. SCHMIDT, FRM

Managing Partner

Michael Schmidt currently serves as a Managing Partner at Whitecap Enterprise where he has management oversight of Whitecap’s waste and autism portfolio companies. Mike also is tasked with capital raising efforts for the firm’s portfolio companies. Michael is recognized as a passionate, thoughtful, and enthusiastic leader, with knowledge that spans finance and accounting to sales and operations.

 

Prior to joining Whitecap, Michael held leadership positions with finance, M&A, and sales responsibilities at regional environmental services companies with revenues ranging from $40 million to $400 million, with direct oversight of underwriting, negotiating, and integrating of over $100 million in acquisition related revenue. Additionally, he spent 13 years at Comerica Bank serving as one of the founding members of the Bank’s Environmental Services division, which is the leading lender to the environmental services industry.

 

Michael holds bachelor’s and Master’s degrees in finance from the University of Michigan-Dearborn and is a certified Financial Risk Manager (FRMTM) through the Global Association of Risk Professionals. Additionally, Michael is a CPA candidate.

 

Mr. Schmidt resides in West Chester, Pennsylvania with his wife and two children. When he is not working you can find him on the ice coaching hockey.

Michael Kim

Operating Partner

Michael Kim is a visionary and dynamic IT professional with 25 years’ experience that spans a spectrum of industries, including the solid waste industry, Federal government, and the health care sector. He is the Founder and CEO of Nationwide Technology Associates, LLC, a company that offers services focused on assisting startups, mid-size companies, and companies focused on growth to achieve their financial and performance goals. Michael leverages his extensive experience to help organizations attain a competitive edge through cutting-edge IT solutions.

Prior to establishing his company, Michael worked as an IT Manager at Enviro Solutions, Inc (ESI) for 13 years, implementing integrated networks and enterprise solutions to accommodate continuous growth.  He implemented enterprise phone systems with customer service integration and developed processes utilizing SharePoint with workflows. He embarked on his IT career in 1994, serving as a Systems Engineer at Intelicsan System Inc before taking up a Microsoft consultant MCSE/CCA role at Aris Corp, where he supported 2500 Air Force users using Remedy and SMS remote control. Additionally, he served at FCBS as a Systems Engineer and a Senior Network Engineer at SI International before moving to Enviro Solutions, Inc.

Michael’s career success is hinged on building solid relationships, identifying client needs, and providing innovative solutions. He has won accolades for his strong analytical skills, creative problem-solving ability, and professionalism he exudes in all aspects of his work. He continually sharpens his skills through knowledge acquisition to stay ahead of the ever-evolving trends in the IT industry.

A trusted IT professional, Michael is laser-focused on understanding his client’s needs and delivering creative IT solutions that surpass expectations. He approaches each task, despite its stature, with the same enthusiasm and commitment to offering exemplary services. Whatever the Information Technology needs, he strives to achieve his client’s goals and provide transformative solutions that enable organizations to stand out from their competitors and achieve exponential growth.

Barry Peck

Operating Partner

Barry is a seasoned executive with significant experience in multiple industries including waste management, equipment rental, and manufacturing. He brings thirty-five years of financial and operational leadership to the team.

Several of his key highlights include – directing the successful acquisition and integration of $1.1 Billion plus of acquired revenue from over 170 independent business units for a publicly traded waste management company; providing financial support services to numerous Small, Mid-Cap and Fortune 500 Companies; and leading and directing investment decisions for over the past fifteen years where he consistently outperformed the market.

Barry lives in Annapolis, Maryland, is the proud father to three adult sons and thoroughly enjoys following market trends in search of investing opportunities. He graduated from Rochester Institute of Technology with Honors.

Dan Fradin

Operating Partner

Dan graduated with a Legal Studies degree from the University of Pittsburgh with the initial intention of becoming a lawyer. However, his true passion was in business and technology. He worked at a large corporation and start-ups honing his business, technology, marketing, and sales skills.

In 2002, he joined and led a number of departments for PointRoll, a start-up advertising technology company, that later sold for $100M to Gannett.

In 2010, he was recruited by R/GA, one of the leading digital advertising agencies in the world, as Director of Strategy for their global digital advertising department.

Commuting daily from Philadelphia to Manhattan, Dan worked with some of the biggest marketers in the world including Wal-Mart, Verizon, Capital One, Nike, Samsung, and more. He was personally responsible for winning Microsoft’s $30M+/per account, and went on to architect the global messaging strategy for the release of Windows 8 and Microsoft Surface which had a $325M budget.

He’s currently the Founder & CEO of Impact Wrap, LLC, a global fitness technology company. Impact Wrap tracks performance and fitness in group combat fitness, one of the hottest trends in today’s exercise industry.

Having achieved high ranks in a variety of martial arts since 1993, Dan has a deep understanding of that industry, along with the experience of being a lifelong fitness enthusiast.

He initially came up with Impact Wrap in 2011 and has been pursuing this game changing technology ever since. Dan is an avid guitar player and lives outside of Philadelphia with his wife and three sons.

Ralph Park

Operating Partner

Ralph is a seasoned owner, operator and entrepreneur bringing over 35 years of experience to the team. He has owned, grown, and sold several successful businesses, including a large waste management and recycling company, a fitness franchise, and a well-known international food franchise business.

It’s not surprising that Ralph was drawn to business as a career. His father, also a successful business owner in the Huntingdon County area, started Park’s Garbage Service, an integrated waste management and recycling business, in 1960. The business still goes by the Park’s name today because of its long history, 54 years, of professional service and customer satisfaction.

Ralph’s business skills are reflected in his ability to lead, encourage and inspire his employees to deliver the highest level of customer satisfaction. He created one of the waste industries first loyalty card programs. The very creative program allowed the company’s commercial customers to market and advertise to the company’s tens of thousands of residential customers. The program was very well received and coupled with the exceptional service continued to build a unique brand with strong customer loyalty.

Raph’s greatest strengths are his personal integrity, creativity and leadership.

Despite his demanding career as an owner of multiple businesses, Ralph makes time to be involved with community organizations. He is a member of the Huntingdon County Business and Industry Association, Shirley Township Sewer Authority and has served as president, of the Mount Union Area School District. He has also done volunteer work for the Huntingdon County Chapter of PA Cleanways and has initiated community programs such as Huntingdon County’s first single stream recycling program.

Pam Levin

Operating Partner

Pam’s career has focused on marketing and business development. After graduating from college, she started a 13 year career with Chesapeake and Potomac Telephone Company as a service representative and ending as a sales manager responsible for $50 million in annual billing and managing a team of 10 account executives.

She returned to college to get credentialed as a Certified Public Accountant. These skills were used to start a successful retail business which she owned and managed for 25 years. Additionally, Pam has been an investor and managing partner in 2 LLC real estate ventures.

 

Mikayla Kyle

Principal

Mikayla is a Principal for Whitecap Enterprises, a private asset management company. She started her career in the fashion industry and has more than 10 years of management experience running successful brands.

She graduated with a degree in Marketing and Tourism & Events Management from George Mason University. While in school she successfully managed several retail locations worth $3.5m, curated exclusive partnerships with brands and local businesses, and successfully managed and operated multiple store openings.

In 2021 Mikayla joined Whitecap Enterprises she manages the marketing for all their acquisitions including Power Trucks USA, Autism F.I.R.S.T., Whitecap Construction Services, Extreme Steel Crane and Rigging, Extreme Steel, Extreme Rentals USA, and several Waste companies.

Mikayla has a passion for growing and creating successful businesses in a variety of industries. She is always sharpening her marketing and graphic design skills, staying ahead of the ever-evolving trends in several industries, and building solid relationships.

As a trusted professional, Mikayla is focused on understanding the company’s needs and delivering creative solutions that surpass expectation. She approaches each task with enthusiasm and a commitment to provide exemplary services that go above and beyond the competition.

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Whitecap Enterprises builds strong businesses. Whether a branded partner or a family office, our disciplined approach to operational improvement through the provision of intellectual capital, financial resources, and proprietary network of alliances ensure we build businesses with lasting value.

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