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Our Team

JEFF SHIRING

Founder & Managing Partner

Jeff is the Founder and Managing Partner of Whitecap Enterprises, a private asset management company. He started his career in finance and, prior to Whitecap Enterprises, had 30 years of executive experience implementing successful roll-up and turnaround strategies in numerous industries including equipment rentals, waste management, and health care for both public companies and private equity groups.

His experience includes executive roles at a private equity backed, fully integrated waste management company located in the Mid-Atlantic, where he helped guide the company to a successful exit, growing the company from $12M to $50M in revenue while EBITDA grew from $2.5M to $10M. He also served as Chairman of a family entertainment center company which grew from 3 to 30 locations over five years, funded largely by an investment of $80M from a leading private equity firm.

The Power Group is a platform created by Whitecap to capitalize on opportunities in the truck accessory and equipment rental industries. Specific to equipment rental, Jeff served in a financial leadership role within the Hertz Equipment Rental Corporation where he oversaw $500 million of revenue and $1B in fleet. Jeff currently serves as the Chairman of the Board for the Power Group and Impact Wrap.

Jeff also served as the Chairman of Insight Eyecare, Whitecap’s first investment, where he created a very special brand that focused on a patient-centric care model in a retail-driven industry. The vision and brand created significant value for employees and patients. He grew the business from 3 practices to 23 practices over 8 years. Whitecap exited the majority of its position in 2019 and provided significant returns to its shareholders.

Prior to Whitecap, he worked with numerous private equity firms. After spending numerous years working with private equity in growth and turnaround opportunities, he chose to create his own asset management company focused on strong underlying core values, finding people with passion and growth opportunities in fragmented or undervalued industries.

He has a great love and belief in family. With three children, he keeps himself busy parenting and mentoring. Be it coaching hockey or writing books, he believes our greatest legacy is the impact we can have on our children and youth. He lives by a simple motto – the truest test of our mettle is not measured in times of prosperity but in times of crisis.

He graduated from the University of Dayton with a BS in Accounting; from Lesley University with an MS in Management Science. He is a licensed CPA in the State of Virginia and is a member of the AICPA.

JEREMIAH FIEL

Managing Partner

Jeremiah is Managing Partner at Whitecap Enterprises. He learned at a young age, hard work and determination was the key to success. His can-do attitude and never give up mentality has served him well over the years.

Jeremiah has a true entrepreneur spirit and has owned and operated multiple businesses. He started out at a young age building houses which led him into the electrical field becoming a journeyman at 23 years old. While working as an electrician he founded American electrical solution a small commercial electrical company in Northern Virginia. While working full-time as an electrician he still ran and operated that business in the evenings checking jobs, dropping off materials, and estimating.

After three years of growing American electrical solutions, Jeremiah decided to sell it and get out of the electrical business. In 2005, he decided to open a retail aftermarket truck accessory shop in his hometown of Warrenton Virginia to be closer to his family.

He quickly became the authority in truck accessories, everything from wheels and tires to fifth wheel hitch’s. He not only built a great reputation with the community and his customers but also with the dealerships in the surrounding areas helping them to grow their business as much as they helped him to grow his. His drive again pushed him into starting and running multiple business. Snow and Ice LLC a fleet of snow plow trucks working for the state. Open Air Marketing LLC an outdoor mobile advertising business.

One of his biggest passions besides his family is real estate he’s co-owner of Warrenton Investment Partnerships LLC and Sole owner of Shallow Creek LLC. He still enjoys flipping houses especially when his family is involved. He is a proud father of four wonderful children and a pillar of the community involved in local charities and sports clubs. Most weekends he can be found on the soccer field. Despite all of Jeremiah’s accomplishments being a respected and trusted friend and father is hands down his greatest accomplishment

Barry Peck

Partner in Memoriam 

It is with profound sadness that I find myself sharing the news that my most dear friend and partner at Whitecap Enterprises, Barry Peck, has peacefully passed away. There are special people in our lives who never leave us, even after they are gone, and Barry is one of them. This simple and powerful message captures the essence of my feelings today.

Barry was simply impactful to so many lives including mine. We had a thirty-year friendship and partnership that was largely based on shared experiences with family and work, humor and storytelling. Barry had a knack of telling a story with such physical humor and animation that it was hard not to laugh. I will miss that so much.

Barry had a great love of music and regularly would send emails with links to some of his favorites. It was always with enthusiasm and interest that I would crack open the emails not knowing what genre and artist would appear. He loved his guitars and strumming away. I have two guitars both gifted by Barry and he was helping me learn to play and I will continue to do so in his honor. I will miss that so much.

He loved to run and has probably run more miles in one year that I could run in my lifetime. He ran before Forest Gump was a hit, but he ran like Forest and would have happily run coast to coast.

To Pam and the Boys.

Barry had been supported over the past twenty-five years by a loving, kind, supportive, patient, spirited partner, Pam. Pam, you are truly amazing. He is survived by his three sons and it is so interesting from the perspective of a friend to see how very different you all are and yet how connected to Barry you could be at times. Whether through your creative interests, focus and intensity, discontentment, humor, or an adventurous streak, I could see different aspects of your Dad in each of you.

I think it is important to share that he loved and adored you all. Pam, he was beyond grateful for your love and support throughout his life and loved you very much. Boys, he loved you so much for who you are and was so proud of you.

To Barry, I miss you terribly. Your lessons, friendship and humor will stay with me throughout my life and through the lives you have impacted. This chapter has ended but there are many more to write that will be inspired by you.

Sincerely

Jeff Shiring

Ralph Park

Operating Partner

Ralph is a seasoned owner, operator and entrepreneur bringing over 35 years of experience to the team. He has owned, grown, and sold several successful businesses, including a large waste management and recycling company, a fitness franchise, and a well-known international food franchise business.

It’s not surprising that Ralph was drawn to business as a career. His father, also a successful business owner in the Huntingdon County area, started Park’s Garbage Service, an integrated waste management and recycling business, in 1960. The business still goes by the Park’s name today because of its long history, 54 years, of professional service and customer satisfaction.

Ralph’s business skills are reflected in his ability to lead, encourage and inspire his employees to deliver the highest level of customer satisfaction. He created one of the waste industries first loyalty card programs. The very creative program allowed the company’s commercial customers to market and advertise to the company’s tens of thousands of residential customers. The program was very well received and coupled with the exceptional service continued to build a unique brand with strong customer loyalty.

Raph’s greatest strengths are his personal integrity, creativity and leadership.

Despite his demanding career as an owner of multiple businesses, Ralph makes time to be involved with community organizations. He is a member of the Huntingdon County Business and Industry Association, Shirley Township Sewer Authority and has served as president, of the Mount Union Area School District. He has also done volunteer work for the Huntingdon County Chapter of PA Cleanways and has initiated community programs such as Huntingdon County’s first single stream recycling program.

Pam Levin

Operating Partner

Pam’s career has focused on marketing and business development. After graduating from college, she started a 13 year career with Chesapeake and Potomac Telephone Company as a service representative and ending as a sales manager responsible for $50 million in annual billing and managing a team of 10 account executives.

She returned to college to get credentialed as a Certified Public Accountant. These skills were used to start a successful retail business which she owned and managed for 25 years. Additionally, Pam has been an investor and managing partner in 2 LLC real estate ventures.

 

Michael Kim

Operating Partner

Michael Kim is a visionary and dynamic IT professional with 25 years’ experience. He’s worked in a spectrum of industries, including solid waste industry, Federal government, and the health care sector. Recently, he founded and is the current CEO of Nationwide Technology Associates, LLC (NWTA). NWTA is a company that offers consulting services focused on assisting startups, mid-size companies, and companies focused on growth to help them achieve their financial and performance goals. Michael also leverages his extensive experience to help organizations attain a competitive edge through cutting-edge IT solutions.

Mikayla Kyle

Operating Partner

Mikayla is the Corporate Marketing Manager for Whitecap Enterprises, a private asset management company. She started her career in the fashion industry and has more than 10 years of management experience running successful brands.

She graduated with a degree in Marketing and Tourism & Events Management from George Mason University. While in school she successfully managed several retail locations worth $3.5m, curated exclusive partnerships with brands and local businesses, and successfully managed and operated multiple store openings.

In 2021 Mikayla joined Whitecap Enterprises she manages the marketing for all their acquisitions including Power Trucks USA, Autism F.I.R.S.T., Whitecap Construction Services, Extreme Steel Crane and Rigging, Extreme Steel, Extreme Rentals USA, and several Waste companies.

Mikayla has a passion for growing and creating successful businesses in a variety of industries. She is always sharpening her marketing and graphic design skills, staying ahead of the ever-evolving trends in several industries, and building solid relationships.

As a trusted professional, Mikayla is focused on understanding the company’s needs and delivering creative solutions that surpass expectation. She approaches each task with enthusiasm and a commitment to provide exemplary services that go above and beyond the competition.

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Whitecap Enterprises builds strong businesses. Whether a branded partner or a family office, our disciplined approach to operational improvement through the provision of intellectual capital, financial resources, and proprietary network of alliances ensure we build businesses with lasting value.

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